COCHRANE TELECOM SERVICES LAUNCHES NEW BRAND
The positioning statement, “You’re at Home” reinforces the Company’s dedication to the community.
Cochrane Telecom Services delivers high quality telephone, Internet and digital
television products to a growing regional market. As a public utility owned by the
Corporation of the Town of Cochrane, Cochrane Telecom Services provides significant
dividends to the community for a number of initiatives and projects.
The Board of Directors recently determined that this vital commodity required a brand
update in order to represent the relevant and important leadership role the company
Board Chair, Fernand Gravel explains, “By refreshing its brand, the company
reintroduces itself to the market with a bold, confident presence and confirms its
historical commitment to the community it serves.”
As with many iconic brands, the colloquial monoker tends to prevail. Therefore, the
decision was reached to portray the full, and still official company name, Cochrane
Telecom Services as it is most often referred to, simply CochraneTel.
The complete Cochrane Telecom Services visual identity consists of a symbol, a
wordmark and a positioning statement.
The symbol portion of the logo is a contemporary, minimalized representation of the
former branding swoosh. The wordmark displays the abbreviated name. The positioning
statement, “You’re at Home” reinforces the company’s dedication to the community.
The new brand will begin proliferating throughout the community, effective